Strategic Management in the New Economy: Modern Information Technologies and Multichannel Contact Strategies

M.J. van Wegberg, A. van Witteloostuijn

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

2 Citations (Scopus)
Original languageEnglish
Title of host publicationMultiunit Organization and Multmarket Strategy
EditorsJAC Baum, HR Greve
Place of PublicationLondon
PublisherJAI Press
Pages263-304
Publication statusPublished - 1 Jan 2001

Cite this

van Wegberg, M. J., & van Witteloostuijn, A. (2001). Strategic Management in the New Economy: Modern Information Technologies and Multichannel Contact Strategies. In JAC. Baum, & HR. Greve (Eds.), Multiunit Organization and Multmarket Strategy (pp. 263-304). JAI Press.