Speed of service innovation and the increasing role of real time experimentation

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationThe Nordic School: Service Marketing and Management for the Future
EditorsJ. Gummerus, K. von Koskull
Place of PublicationHelsinki
PublisherCERS: Hanken School of Economics
ISBN (Print)978-952-232-284-5
Publication statusPublished - 1 Jan 2015

Cite this