Speed of service innovation and the increasing role of real time experimentation

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	The Nordic School: Service Marketing and Management for the Future
Editors	J. Gummerus, K. von Koskull
Place of Publication	Helsinki
Publisher	CERS: Hanken School of Economics
Pages	195-197
ISBN (Print)	978-952-232-284-5
Publication status	Published - 1 Jan 2015

Access to Document

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