So you want to buy a brand?

V. Swaminathan, N. Dawar, J. Hulland

Research output: Working paper / Preprint › Working paper

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Original language	English
Place of Publication	Maastricht
Publisher	METEOR, Maastricht University School of Business and Economics
Number of pages	19
DOIs	https://doi.org/10.26481/umamet.2007015
Publication status	Published - 1 Jan 2007

Series	METEOR Research Memorandum
Number	015

Access to Document

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