So you want to buy a brand?

V. Swaminathan, N. Dawar, J. Hulland

Research output: Working paperProfessional

248 Downloads (Pure)
Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages19
DOIs
Publication statusPublished - 1 Jan 2007

Publication series

SeriesMETEOR Research Memorandum
Number015

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