Abstract
The main objective of the Business Innovation Observatory is to identify and showcase successful and relevant business innovation trends, for which the beneficial socio-economic impacts justify public investments in scaling up the success. This third Trend Report first provides an overview and context of three identified trends. The trends involve: the use of new manufacturing processes in Smart Factories, new environmental technologies and circular organisational models concerning material flows (clean tech), and new marketing practices in the case of Customer Experience. To put it short: without Smart Factories Europe will continue to lose more manufacturing jobs, without clean tech we will continue to produce more waste, and without improving customer experience, companies will not satisfy clients and lose them.
| Original language | English |
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| Publication status | Published - Oct 2014 |