Situation variation in consumers' media channel consideration

S. Wendel, B.G.C. Dellaert

Research output: Working paperProfessional

304 Downloads (Pure)
Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages35
DOIs
Publication statusPublished - 1 Jan 2005

Publication series

SeriesMETEOR Research Memorandum
Number006

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