Situation variation in consumers' media channel consideration

S. Wendel, B.G.C. Dellaert

Research output: Working paperProfessional

25 Citations (Scopus)
298 Downloads (Pure)
Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages35
Publication statusPublished - 1 Jan 2005

Publication series

SeriesMETEOR Research Memorandum
Number006

Cite this

Wendel, S., & Dellaert, B. G. C. (2005). Situation variation in consumers' media channel consideration. METEOR, Maastricht University School of Business and Economics. METEOR Research Memorandum, No. 006