Situation variation in consumers' media channel consideration

S. Wendel, B.G.C. Dellaert

Research output: Working paper / Preprint › Working paper

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Original language	English
Place of Publication	Maastricht
Publisher	METEOR, Maastricht University School of Business and Economics
Number of pages	35
DOIs	https://doi.org/10.26481/umamet.2005006
Publication status	Published - 1 Jan 2005

Series	METEOR Research Memorandum
Number	006

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