Situation variation in consumer benefit salience: theory and implications for consumer-firm interaction in the health domain

S. Wendel

Research output: ThesisDoctoral ThesisInternal

262 Downloads (Pure)
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Maastricht University
  • Dellaert, Benedict, Supervisor
Award date26 Apr 2007
Place of PublicationMaastricht
Print ISBNs9090217130
Publication statusPublished - 1 Jan 2007

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