Situation variation in consumer benefit salience: theory and implications for consumer-firm interaction in the health domain

S. Wendel

Research output: Thesis › Doctoral Thesis › Internal

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Original language	English
Qualification	Doctor of Philosophy
Awarding Institution	Maastricht University
Supervisors/Advisors	Dellaert, Benedict, Supervisor
Award date	26 Apr 2007
Place of Publication	Maastricht
Publisher	Universiteit Maastricht
Print ISBNs	9789090217130
DOIs	https://doi.org/10.26481/dis.20070426sw
Publication status	Published - 1 Jan 2007

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title = "Situation variation in consumer benefit salience: theory and implications for consumer-firm interaction in the health domain",

author = "S. Wendel",

year = "2007",

month = jan,

day = "1",

doi = "10.26481/dis.20070426sw",

language = "English",

isbn = "9789090217130",

publisher = "Universiteit Maastricht",

address = "Netherlands",

school = "Maastricht University",

}