Shareholder activism and the role of marketing: a framework for analyzing and managing investor relations

A.O.I. Hoffmann, J.M.E. Pennings

Research output: Working paperProfessional

351 Downloads (Pure)
Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages50
DOIs
Publication statusPublished - 1 Jan 2008

Publication series

SeriesMETEOR Research Memorandum
Number007

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