| Original language | English |
|---|---|
| Place of Publication | Bejing |
| Publisher | Posts &Telecom Press |
| Number of pages | 345 |
| Publication status | Published - 1 Jan 2008 |
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Services Marketing Management. A Strategic Perspective. 2nd Chinese Edition
- J.D.P. Kasper
- , P.J.C. van Helsdingen
- , M Gabbott
- , W Fuxiang
Research output: Book/Report › Book › Academic