Services Marketing Management. A Strategic Perspective. 2nd Chinese Edition

J.D.P. Kasper, P.J.C. van Helsdingen, M Gabbott, W Fuxiang

Research output: Book/ReportBookAcademic

Original languageEnglish
Place of PublicationBejing
PublisherPosts &Telecom Press
Number of pages345
Publication statusPublished - 1 Jan 2008

Cite this

Kasper, J. D. P., van Helsdingen, P. J. C., Gabbott, M., & Fuxiang, W. (2008). Services Marketing Management. A Strategic Perspective. 2nd Chinese Edition. Posts &Telecom Press.