Services Marketing Management: A Strategic Perspective

J.D.P. Kasper, P.J.C. van Helsdingen, M Gabbott

Research output: Book/ReportBook editingOther research output

Original languageEnglish
Place of PublicationChichester
PublisherJohn Wiley & Sons
Number of pages554
ISBN (Print)978-0-470-09116-6
Publication statusPublished - 1 Jan 2006

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