Original language | English |
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Place of Publication | Chichester |
Publisher | John Wiley & Sons Inc. |
Number of pages | 554 |
ISBN (Print) | 978-0-470-09116-6 |
Publication status | Published - 1 Jan 2006 |
Services Marketing Management: A Strategic Perspective
J.D.P. Kasper (Editor), P.J.C. van Helsdingen (Editor), M Gabbott (Editor)
Research output: Book/Report › Book editing › Academic