Service quality and customer loyalty in professional business service relationships : an empirical investigation into the customer-based service quality concept in the Dutch advertising industry

K.A. Venetis

Research output: ThesisDoctoral ThesisInternal

578 Downloads (Pure)
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Maastricht University
Supervisors/Advisors
  • Kasper, Hans, Supervisor
  • Ghauri, P.N., Supervisor, External person
Award date19 Sep 1997
Place of PublicationMaastricht
Publisher
Print ISBNs9090108653
Publication statusPublished - 1 Jan 1997

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