Service Innovation in Networks: Co-creating a Network Business Model

Kars Mennens; Dominik Mahr; Paul C. van Fenema; Tom Schiefer; Adriana Saraceni

doi:10.1007/978-3-030-91828-6_28

Service Innovation in Networks: Co-creating a Network Business Model

Kars Mennens^*, Dominik Mahr, Paul C. van Fenema, Tom Schiefer, Adriana Saraceni

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Abstract

Digitalization increasingly requires collective innovation for joint value creation. However, many network collaborations fail, since early-stage alignment is a complex craft. This chapter employs a service design approach for achieving early-stage alignment for network service innovation. We engaged in action research involving a service logistics network responsible for the maintenance of maritime equipment for a Navy organization. Generative scripts captured essential elements of the network business model at organizational and network levels. These scripts were systematically validated within the network. The result offers practitioners a methodology for achieving early-stage alignment on elements of a network business model.

Original language	English
Title of host publication	The Palgrave Handbook of Service Management
Editors	B. Edvardsson, B. Tronvoll
Publisher	Palgrave Macmillan
Pages	555-575
ISBN (Electronic)	978-3-030-91828-6
ISBN (Print)	978-3-030-91827-9
DOIs	https://doi.org/10.1007/978-3-030-91828-6_28
Publication status	Published - 25 May 2022

Keywords

service innovation
networks
business model
value proposition
service design
data science

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10.1007/978-3-030-91828-6_28

Cite this

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title = "Service Innovation in Networks: Co-creating a Network Business Model",

abstract = "Digitalization increasingly requires collective innovation for joint value creation. However, many network collaborations fail, since early-stage alignment is a complex craft. This chapter employs a service design approach for achieving early-stage alignment for network service innovation. We engaged in action research involving a service logistics network responsible for the maintenance of maritime equipment for a Navy organization. Generative scripts captured essential elements of the network business model at organizational and network levels. These scripts were systematically validated within the network. The result offers practitioners a methodology for achieving early-stage alignment on elements of a network business model.",

keywords = "service innovation, networks, business model, value proposition, service design, data science",

author = "Kars Mennens and Dominik Mahr and \{van Fenema\}, \{Paul C.\} and Tom Schiefer and Adriana Saraceni",

note = "data source: primary interview and focus group data, collected in the NWO MARCONI research consortium with - amongst others - the Dutch navy, Thales, RH Marine and Damen.",

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AU - Mennens, Kars

AU - Mahr, Dominik

AU - van Fenema, Paul C.

AU - Schiefer, Tom

AU - Saraceni, Adriana

N1 - data source: primary interview and focus group data, collected in the NWO MARCONI research consortium with - amongst others - the Dutch navy, Thales, RH Marine and Damen.

PY - 2022/5/25

Y1 - 2022/5/25

N2 - Digitalization increasingly requires collective innovation for joint value creation. However, many network collaborations fail, since early-stage alignment is a complex craft. This chapter employs a service design approach for achieving early-stage alignment for network service innovation. We engaged in action research involving a service logistics network responsible for the maintenance of maritime equipment for a Navy organization. Generative scripts captured essential elements of the network business model at organizational and network levels. These scripts were systematically validated within the network. The result offers practitioners a methodology for achieving early-stage alignment on elements of a network business model.

AB - Digitalization increasingly requires collective innovation for joint value creation. However, many network collaborations fail, since early-stage alignment is a complex craft. This chapter employs a service design approach for achieving early-stage alignment for network service innovation. We engaged in action research involving a service logistics network responsible for the maintenance of maritime equipment for a Navy organization. Generative scripts captured essential elements of the network business model at organizational and network levels. These scripts were systematically validated within the network. The result offers practitioners a methodology for achieving early-stage alignment on elements of a network business model.

KW - service innovation

KW - networks

KW - business model

KW - value proposition

KW - service design

KW - data science

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DO - 10.1007/978-3-030-91828-6_28

M3 - Chapter

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BT - The Palgrave Handbook of Service Management

A2 - Edvardsson, B.

A2 - Tronvoll, B.

PB - Palgrave Macmillan

ER -

Service Innovation in Networks: Co-creating a Network Business Model

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Keywords

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