Sending all the right signals: How social signaling drives creativity in B2B new service development

Ruxandra Elena Francu

Research output: ThesisDoctoral ThesisInternal

397 Downloads (Pure)
Original languageEnglish
Awarding Institution
  • Maastricht University
Supervisors/Advisors
  • Lemmink, Johannes, Supervisor
  • Segers, Mien, Supervisor
  • van den Bossche, Piet, Advisor
Award date6 Jun 2019
Place of PublicationMaastricht
Publisher
Print ISBNs9789461829603
DOIs
Publication statusPublished - 2019

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