Self-justification for opportunistic purchasing behavior in strategic supplier relationships

Cees J. Gelderman*, Jelle Mampaey, Janjaap Semeijn, Mark Verhappen

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

Purpose this study aims to get a deeper understanding of one of the antecedents of opportunistic behavior in strategic supplier relationships at the individual level of analysis. The authors specifically focus on self-justification, which could be seen as a mechanism that relaxes the moral scruples of purchasing professionals and, hence, facilitates actual opportunistic behavior.design/methodology/approachthe critical incident technique was deployed to interview purchasing professionals in the netherlands about their personal opportunistic behavior in strategic supplier relationships. This resulted in rich autobiographical accounts of 29 critical incidents of opportunistic behavior. The data were analyzed through the lens of the self-justification theory.findingsthe study identified a set of self-justification strategies underlying opportunistic purchasing behavior in strategic supplier relationships. Opportunistic professionals tended to deploy six strategies: acknowledgement, denial, rationalization, attributional egotism, sense of entitlement and ego aggrandizement.research limitations/implicationsthis study is limited to dutch industrial purchasers and was exploratory by nature. Future research could extend the perspective to other sectors, cultures and professional roles.practical implicationsthe study draws attention to radically new interventions at the individual level of analysis. To understand and minimize opportunistic behavior in strategic supplier relationships, organizations should acknowledge and address the important issue of self-justifications of purchasing professionals.originality/valuein contrast to the existing literature at the firm level of analysis, this study sheds new light on the antecedents of buyer opportunism from an alternative theoretical perspective at the individual level of analysis. The authors do not draw on the narrow perspective of personality psychology, but rather focus on the role of self-justification as an antecedent of buyer opportunism in strategic supplier relationships.
Original languageEnglish
Pages (from-to)451-462
Number of pages12
JournalJournal of Business & Industrial Marketing
Volume34
Issue number2
DOIs
Publication statusPublished - 4 Mar 2019

Keywords

  • Critical incident technique
  • Buyer opportunism
  • Self-justification
  • Strategic supplier relationships
  • BUYER OPPORTUNISM
  • MODERATING ROLE
  • ANTECEDENTS
  • COMMITMENT
  • DEPENDENCE
  • EXCHANGE
  • NORMS
  • CHAIN
  • POWER
  • ORGANIZATION

Cite this

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title = "Self-justification for opportunistic purchasing behavior in strategic supplier relationships",
abstract = "Purpose this study aims to get a deeper understanding of one of the antecedents of opportunistic behavior in strategic supplier relationships at the individual level of analysis. The authors specifically focus on self-justification, which could be seen as a mechanism that relaxes the moral scruples of purchasing professionals and, hence, facilitates actual opportunistic behavior.design/methodology/approachthe critical incident technique was deployed to interview purchasing professionals in the netherlands about their personal opportunistic behavior in strategic supplier relationships. This resulted in rich autobiographical accounts of 29 critical incidents of opportunistic behavior. The data were analyzed through the lens of the self-justification theory.findingsthe study identified a set of self-justification strategies underlying opportunistic purchasing behavior in strategic supplier relationships. Opportunistic professionals tended to deploy six strategies: acknowledgement, denial, rationalization, attributional egotism, sense of entitlement and ego aggrandizement.research limitations/implicationsthis study is limited to dutch industrial purchasers and was exploratory by nature. Future research could extend the perspective to other sectors, cultures and professional roles.practical implicationsthe study draws attention to radically new interventions at the individual level of analysis. To understand and minimize opportunistic behavior in strategic supplier relationships, organizations should acknowledge and address the important issue of self-justifications of purchasing professionals.originality/valuein contrast to the existing literature at the firm level of analysis, this study sheds new light on the antecedents of buyer opportunism from an alternative theoretical perspective at the individual level of analysis. The authors do not draw on the narrow perspective of personality psychology, but rather focus on the role of self-justification as an antecedent of buyer opportunism in strategic supplier relationships.",
keywords = "Critical incident technique, Buyer opportunism, Self-justification, Strategic supplier relationships, BUYER OPPORTUNISM, MODERATING ROLE, ANTECEDENTS, COMMITMENT, DEPENDENCE, EXCHANGE, NORMS, CHAIN, POWER, ORGANIZATION",
author = "Gelderman, {Cees J.} and Jelle Mampaey and Janjaap Semeijn and Mark Verhappen",
note = "data source: interviews with managers",
year = "2019",
month = "3",
day = "4",
doi = "10.1108/JBIM-03-2017-0077",
language = "English",
volume = "34",
pages = "451--462",
journal = "Journal of Business & Industrial Marketing",
issn = "0885-8624",
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}

Self-justification for opportunistic purchasing behavior in strategic supplier relationships. / Gelderman, Cees J.; Mampaey, Jelle; Semeijn, Janjaap; Verhappen, Mark.

In: Journal of Business & Industrial Marketing, Vol. 34, No. 2, 04.03.2019, p. 451-462.

Research output: Contribution to journalArticleAcademicpeer-review

TY - JOUR

T1 - Self-justification for opportunistic purchasing behavior in strategic supplier relationships

AU - Gelderman, Cees J.

AU - Mampaey, Jelle

AU - Semeijn, Janjaap

AU - Verhappen, Mark

N1 - data source: interviews with managers

PY - 2019/3/4

Y1 - 2019/3/4

N2 - Purpose this study aims to get a deeper understanding of one of the antecedents of opportunistic behavior in strategic supplier relationships at the individual level of analysis. The authors specifically focus on self-justification, which could be seen as a mechanism that relaxes the moral scruples of purchasing professionals and, hence, facilitates actual opportunistic behavior.design/methodology/approachthe critical incident technique was deployed to interview purchasing professionals in the netherlands about their personal opportunistic behavior in strategic supplier relationships. This resulted in rich autobiographical accounts of 29 critical incidents of opportunistic behavior. The data were analyzed through the lens of the self-justification theory.findingsthe study identified a set of self-justification strategies underlying opportunistic purchasing behavior in strategic supplier relationships. Opportunistic professionals tended to deploy six strategies: acknowledgement, denial, rationalization, attributional egotism, sense of entitlement and ego aggrandizement.research limitations/implicationsthis study is limited to dutch industrial purchasers and was exploratory by nature. Future research could extend the perspective to other sectors, cultures and professional roles.practical implicationsthe study draws attention to radically new interventions at the individual level of analysis. To understand and minimize opportunistic behavior in strategic supplier relationships, organizations should acknowledge and address the important issue of self-justifications of purchasing professionals.originality/valuein contrast to the existing literature at the firm level of analysis, this study sheds new light on the antecedents of buyer opportunism from an alternative theoretical perspective at the individual level of analysis. The authors do not draw on the narrow perspective of personality psychology, but rather focus on the role of self-justification as an antecedent of buyer opportunism in strategic supplier relationships.

AB - Purpose this study aims to get a deeper understanding of one of the antecedents of opportunistic behavior in strategic supplier relationships at the individual level of analysis. The authors specifically focus on self-justification, which could be seen as a mechanism that relaxes the moral scruples of purchasing professionals and, hence, facilitates actual opportunistic behavior.design/methodology/approachthe critical incident technique was deployed to interview purchasing professionals in the netherlands about their personal opportunistic behavior in strategic supplier relationships. This resulted in rich autobiographical accounts of 29 critical incidents of opportunistic behavior. The data were analyzed through the lens of the self-justification theory.findingsthe study identified a set of self-justification strategies underlying opportunistic purchasing behavior in strategic supplier relationships. Opportunistic professionals tended to deploy six strategies: acknowledgement, denial, rationalization, attributional egotism, sense of entitlement and ego aggrandizement.research limitations/implicationsthis study is limited to dutch industrial purchasers and was exploratory by nature. Future research could extend the perspective to other sectors, cultures and professional roles.practical implicationsthe study draws attention to radically new interventions at the individual level of analysis. To understand and minimize opportunistic behavior in strategic supplier relationships, organizations should acknowledge and address the important issue of self-justifications of purchasing professionals.originality/valuein contrast to the existing literature at the firm level of analysis, this study sheds new light on the antecedents of buyer opportunism from an alternative theoretical perspective at the individual level of analysis. The authors do not draw on the narrow perspective of personality psychology, but rather focus on the role of self-justification as an antecedent of buyer opportunism in strategic supplier relationships.

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KW - Buyer opportunism

KW - Self-justification

KW - Strategic supplier relationships

KW - BUYER OPPORTUNISM

KW - MODERATING ROLE

KW - ANTECEDENTS

KW - COMMITMENT

KW - DEPENDENCE

KW - EXCHANGE

KW - NORMS

KW - CHAIN

KW - POWER

KW - ORGANIZATION

U2 - 10.1108/JBIM-03-2017-0077

DO - 10.1108/JBIM-03-2017-0077

M3 - Article

VL - 34

SP - 451

EP - 462

JO - Journal of Business & Industrial Marketing

JF - Journal of Business & Industrial Marketing

SN - 0885-8624

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ER -