Sampling the TikTok Generation: The Good, the Bad, and the Ugly

Martijn Stroom; Thomas Post

Sampling the TikTok Generation: The Good, the Bad, and the Ugly

Finance

Research output: Non-textual / digital / web - outputs › Web publication/site › Professional

Abstract

Behavioral scientists that use online surveys for (part of) their research undoubtably suffer from the declining response rates and sliming sample size of panels. Whereas former generations were susceptible to phone or email-based surveys, Generation Z is spending their time almost solely on platforms like Instagram, Snapchat, and Tiktok (Facebook is already mostly for boomers. If this is news to you, you probably are one). To keep up, academia needs to innovate and include each new generation of social media.

Original language	English
Publisher	Maastricht Center for Real Estate
Media of output	Blog
Publication status	Published - 15 Oct 2021

Access to Document

https://maastrichtrealestate.com/blog/sampling-the-tiktok-generation-the-good-the-bad-and-the-ugly/

Cite this

@misc{cc8176313f774dafb4f9429ee3488235,

title = "Sampling the TikTok Generation: The Good, the Bad, and the Ugly",

abstract = "Behavioral scientists that use online surveys for (part of) their research undoubtably suffer from the declining response rates and sliming sample size of panels. Whereas former generations were susceptible to phone or email-based surveys, Generation Z is spending their time almost solely on platforms like Instagram, Snapchat, and Tiktok (Facebook is already mostly for boomers. If this is news to you, you probably are one). To keep up, academia needs to innovate and include each new generation of social media.",

author = "Martijn Stroom and Thomas Post",

year = "2021",

month = oct,

day = "15",

language = "English",

publisher = "Maastricht Center for Real Estate",

address = "Netherlands",

}

TY - ADVS

T1 - Sampling the TikTok Generation: The Good, the Bad, and the Ugly

AU - Stroom, Martijn

AU - Post, Thomas

PY - 2021/10/15

Y1 - 2021/10/15

N2 - Behavioral scientists that use online surveys for (part of) their research undoubtably suffer from the declining response rates and sliming sample size of panels. Whereas former generations were susceptible to phone or email-based surveys, Generation Z is spending their time almost solely on platforms like Instagram, Snapchat, and Tiktok (Facebook is already mostly for boomers. If this is news to you, you probably are one). To keep up, academia needs to innovate and include each new generation of social media.

AB - Behavioral scientists that use online surveys for (part of) their research undoubtably suffer from the declining response rates and sliming sample size of panels. Whereas former generations were susceptible to phone or email-based surveys, Generation Z is spending their time almost solely on platforms like Instagram, Snapchat, and Tiktok (Facebook is already mostly for boomers. If this is news to you, you probably are one). To keep up, academia needs to innovate and include each new generation of social media.

M3 - Web publication/site

PB - Maastricht Center for Real Estate

ER -