Behavioral scientists that use online surveys for (part of) their research undoubtably suffer from the declining response rates and sliming sample size of panels. Whereas former generations were susceptible to phone or email-based surveys, Generation Z is spending their time almost solely on platforms like Instagram, Snapchat, and Tiktok (Facebook is already mostly for boomers. If this is news to you, you probably are one). To keep up, academia needs to innovate and include each new generation of social media.
|Publisher||Maastricht Center for Real Estate|
|Media of output||Blog|
|Publication status||Published - 15 Oct 2021|