Sampling the TikTok Generation: The Good, the Bad, and the Ugly

Research output: Non-textual / digital / web - outputsWeb publication/siteProfessional


Behavioral scientists that use online surveys for (part of) their research undoubtably suffer from the declining response rates and sliming sample size of panels. Whereas former generations were susceptible to phone or email-based surveys, Generation Z is spending their time almost solely on platforms like Instagram, Snapchat, and Tiktok (Facebook is already mostly for boomers. If this is news to you, you probably are one). To keep up, academia needs to innovate and include each new generation of social media.
Original languageEnglish
PublisherMaastricht Center for Real Estate
Media of outputBlog
Publication statusPublished - 15 Oct 2021


Dive into the research topics of 'Sampling the TikTok Generation: The Good, the Bad, and the Ugly'. Together they form a unique fingerprint.

Cite this