Return on interactivity: the impact of online agents on newcomer adjustment

Original language	English
Pages (from-to)	93-108
Journal	Journal of Marketing
Volume	75
Issue number	1
DOIs	https://doi.org/10.1509/jm.75.2.93
Publication status	Published - 1 Jan 2011

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Köhler, C. F., Rohm, A., de Ruyter, J. C., & Wetzels, M. G. M. (2011). Return on interactivity: the impact of online agents on newcomer adjustment. Journal of Marketing, 75(1), 93-108. https://doi.org/10.1509/jm.75.2.93

Köhler, C.F. ; Rohm, A. ; de Ruyter, J.C. ; Wetzels, M.G.M. / Return on interactivity: the impact of online agents on newcomer adjustment. In: Journal of Marketing. 2011 ; Vol. 75, No. 1. pp. 93-108.

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Köhler, CF, Rohm, A, de Ruyter, JC & Wetzels, MGM 2011, 'Return on interactivity: the impact of online agents on newcomer adjustment', Journal of Marketing, vol. 75, no. 1, pp. 93-108. https://doi.org/10.1509/jm.75.2.93

Return on interactivity: the impact of online agents on newcomer adjustment. / Köhler, C.F.; Rohm, A.; de Ruyter, J.C.; Wetzels, M.G.M.

In: Journal of Marketing, Vol. 75, No. 1, 01.01.2011, p. 93-108.

Research output: Contribution to journal › Article › Academic › peer-review

TY - JOUR

T1 - Return on interactivity: the impact of online agents on newcomer adjustment

AU - Köhler, C.F.

AU - Rohm, A.

AU - de Ruyter, J.C.

AU - Wetzels, M.G.M.

PY - 2011/1/1

Y1 - 2011/1/1

U2 - 10.1509/jm.75.2.93

DO - 10.1509/jm.75.2.93

M3 - Article

VL - 75

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EP - 108

JO - Journal of Marketing

JF - Journal of Marketing

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Köhler CF, Rohm A, de Ruyter JC, Wetzels MGM. Return on interactivity: the impact of online agents on newcomer adjustment. Journal of Marketing. 2011 Jan 1;75(1):93-108. https://doi.org/10.1509/jm.75.2.93