Original language | English |
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Pages (from-to) | 93-108 |
Journal | Journal of Marketing |
Volume | 75 |
Issue number | 1 |
DOIs | |
Publication status | Published - 1 Jan 2011 |
Return on interactivity: the impact of online agents on newcomer adjustment
C.F. Köhler, A. Rohm, J.C. de Ruyter, M.G.M. Wetzels
Research output: Contribution to journal › Article › Academic › peer-review