Return on interactivity: the impact of online agents on newcomer adjustment

C.F. Köhler, A. Rohm, J.C. de Ruyter, M.G.M. Wetzels

Research output: Contribution to journalArticleAcademicpeer-review

44 Citations (Scopus)
Original languageEnglish
Pages (from-to)93-108
JournalJournal of Marketing
Volume75
Issue number1
DOIs
Publication statusPublished - 1 Jan 2011

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