Return on interactivity: the impact of online agents on newcomer adjustment

C.F. Köhler^*, A. Rohm, J.C. de Ruyter, M.G.M. Wetzels

^*Corresponding author for this work

Research output: Contribution to journal › Article › Academic › peer-review

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@article{e6c8135e3fd74f4f988d9e0f09a8a1d7,

title = "Return on interactivity: the impact of online agents on newcomer adjustment",

author = "C.F. K{\"o}hler and A. Rohm and {de Ruyter}, J.C. and M.G.M. Wetzels",

year = "2011",

month = jan,

day = "1",

doi = "10.1509/jm.75.2.93",

language = "English",

volume = "75",

pages = "93--108",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "SAGE Publications Inc.",

number = "1",

}