Rethinking marketing

R. Rust, C. Moorman, G. Bhalla

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)94-101
JournalHarvard Business Review
Volume88
Issue numberJan/Feb
Publication statusPublished - 1 Jan 2010

Cite this

Rust, R., Moorman, C., & Bhalla, G. (2010). Rethinking marketing. Harvard Business Review, 88(Jan/Feb), 94-101.