Research on International Service Marketing: Enrichment and Challenges

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	1-7
Journal	Advances in International Marketing
Volume	15
Publication status	Published - 1 Jan 2005

Cite this

@article{a6a0a86072d347ba818f436695b03d7a,

title = "Research on International Service Marketing: Enrichment and Challenges",

author = "P.F.J. Pauwels and {de Ruyter}, J.C.",

year = "2005",

month = jan,

day = "1",

language = "English",

volume = "15",

pages = "1--7",

journal = "Advances in International Marketing",

issn = "1474-7979",

publisher = "JAI Press",

}