Research on International Service Marketing: Enrichment and Challenges

Original language	English
Pages (from-to)	1-7
Journal	Advances in International Marketing
Volume	15
Publication status	Published - 1 Jan 2005

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Pauwels, P. F. J., & de Ruyter, J. C. (2005). Research on International Service Marketing: Enrichment and Challenges. Advances in International Marketing, 15, 1-7.

Pauwels, P.F.J. ; de Ruyter, J.C. / Research on International Service Marketing: Enrichment and Challenges. In: Advances in International Marketing. 2005 ; Vol. 15. pp. 1-7.

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title = "Research on International Service Marketing: Enrichment and Challenges",

author = "P.F.J. Pauwels and {de Ruyter}, J.C.",

year = "2005",

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journal = "Advances in International Marketing",

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Pauwels, PFJ & de Ruyter, JC 2005, 'Research on International Service Marketing: Enrichment and Challenges', Advances in International Marketing, vol. 15, pp. 1-7.

Research on International Service Marketing: Enrichment and Challenges. / Pauwels, P.F.J.; de Ruyter, J.C.

In: Advances in International Marketing, Vol. 15, 01.01.2005, p. 1-7.

Research output: Contribution to journal › Article › Academic › peer-review

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AU - Pauwels, P.F.J.

AU - de Ruyter, J.C.

PY - 2005/1/1

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VL - 15

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EP - 7

JO - Advances in International Marketing

JF - Advances in International Marketing

SN - 1474-7979

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Pauwels PFJ, de Ruyter JC. Research on International Service Marketing: Enrichment and Challenges. Advances in International Marketing. 2005 Jan 1;15:1-7.