Original language | English |
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Pages (from-to) | 1-7 |
Journal | Advances in International Marketing |
Volume | 15 |
Publication status | Published - 1 Jan 2005 |
Research on International Service Marketing: Enrichment and Challenges
P.F.J. Pauwels, J.C. de Ruyter
Research output: Contribution to journal › Article › Academic › peer-review