Repeated exposure to the thin ideal and implications for the self: Two weight loss program studies

Research output: Contribution to journalArticleAcademicpeer-review

5 Citations (Scopus)

Abstract

Exposure to thin models results in self-esteem shifts that influence people's motivation to diet. This research study applies a goal perspective to explain the effect of exposure to thin models on dieters' motivation to lose weight. Two (one-week) weight loss program studies that included treatment conditions in which participants were repeatedly exposed to either a thin model or to control conditions with either a neutral dieting-related cue (Study 1) or a normal-sized model (Study 2) were conducted. Female participants who were exposed to the thin model perceived their dieting goals as less attainable, engaged in more goal-inconsistent behavior (i.e., consuming unhealthy snacks), and had less success losing weight. The effect of exposure to thin models on weight loss success is mediated specifically by the perceived attainability of the thin ideal. 

Original languageEnglish
Pages (from-to)355-362
Number of pages8
JournalInternational Journal of Research in Marketing
Volume29
Issue number4
DOIs
Publication statusPublished - Dec 2012

Keywords

  • Thinness ideal
  • Exposure to models
  • Self-concept
  • Goal attainability
  • SOCIAL-COMPARISON PROCESSES
  • DIETARY RESTRAINT
  • MEDIA MODELS
  • GOAL
  • IMAGES
  • BODY
  • CONSUMPTION
  • MOTIVATION
  • ESTEEM
  • WOMEN

Cite this

@article{7b2e00019df445d49ade4fb6d1a690b9,
title = "Repeated exposure to the thin ideal and implications for the self: Two weight loss program studies",
abstract = "Exposure to thin models results in self-esteem shifts that influence people's motivation to diet. This research study applies a goal perspective to explain the effect of exposure to thin models on dieters' motivation to lose weight. Two (one-week) weight loss program studies that included treatment conditions in which participants were repeatedly exposed to either a thin model or to control conditions with either a neutral dieting-related cue (Study 1) or a normal-sized model (Study 2) were conducted. Female participants who were exposed to the thin model perceived their dieting goals as less attainable, engaged in more goal-inconsistent behavior (i.e., consuming unhealthy snacks), and had less success losing weight. The effect of exposure to thin models on weight loss success is mediated specifically by the perceived attainability of the thin ideal. ",
keywords = "Thinness ideal, Exposure to models, Self-concept, Goal attainability, SOCIAL-COMPARISON PROCESSES, DIETARY RESTRAINT, MEDIA MODELS, GOAL, IMAGES, BODY, CONSUMPTION, MOTIVATION, ESTEEM, WOMEN",
author = "A.K. Klesse and C. Goukens and K. Geyskens and {de Ruyter}, J.C.",
year = "2012",
month = "12",
doi = "10.1016/j.ijresmar.2012.06.003",
language = "English",
volume = "29",
pages = "355--362",
journal = "International Journal of Research in Marketing",
issn = "0167-8116",
publisher = "Elsevier Science",
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}

Repeated exposure to the thin ideal and implications for the self : Two weight loss program studies. / Klesse, A.K.; Goukens, C.; Geyskens, K.; de Ruyter, J.C.

In: International Journal of Research in Marketing, Vol. 29, No. 4, 12.2012, p. 355-362.

Research output: Contribution to journalArticleAcademicpeer-review

TY - JOUR

T1 - Repeated exposure to the thin ideal and implications for the self

T2 - Two weight loss program studies

AU - Klesse, A.K.

AU - Goukens, C.

AU - Geyskens, K.

AU - de Ruyter, J.C.

PY - 2012/12

Y1 - 2012/12

N2 - Exposure to thin models results in self-esteem shifts that influence people's motivation to diet. This research study applies a goal perspective to explain the effect of exposure to thin models on dieters' motivation to lose weight. Two (one-week) weight loss program studies that included treatment conditions in which participants were repeatedly exposed to either a thin model or to control conditions with either a neutral dieting-related cue (Study 1) or a normal-sized model (Study 2) were conducted. Female participants who were exposed to the thin model perceived their dieting goals as less attainable, engaged in more goal-inconsistent behavior (i.e., consuming unhealthy snacks), and had less success losing weight. The effect of exposure to thin models on weight loss success is mediated specifically by the perceived attainability of the thin ideal. 

AB - Exposure to thin models results in self-esteem shifts that influence people's motivation to diet. This research study applies a goal perspective to explain the effect of exposure to thin models on dieters' motivation to lose weight. Two (one-week) weight loss program studies that included treatment conditions in which participants were repeatedly exposed to either a thin model or to control conditions with either a neutral dieting-related cue (Study 1) or a normal-sized model (Study 2) were conducted. Female participants who were exposed to the thin model perceived their dieting goals as less attainable, engaged in more goal-inconsistent behavior (i.e., consuming unhealthy snacks), and had less success losing weight. The effect of exposure to thin models on weight loss success is mediated specifically by the perceived attainability of the thin ideal. 

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KW - Exposure to models

KW - Self-concept

KW - Goal attainability

KW - SOCIAL-COMPARISON PROCESSES

KW - DIETARY RESTRAINT

KW - MEDIA MODELS

KW - GOAL

KW - IMAGES

KW - BODY

KW - CONSUMPTION

KW - MOTIVATION

KW - ESTEEM

KW - WOMEN

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SN - 0167-8116

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