Relationship marketing effectiveness in retailing: a contingency approach

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Original language	English
Place of Publication	Maastricht
Publisher	METEOR, Maastricht University School of Business and Economics
DOIs	https://doi.org/10.26481/umamet.2000036
Publication status	Published - 1 Jan 2000

Series	METEOR Research Memorandum
Number	036

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title = "Relationship marketing effectiveness in retailing: a contingency approach",

author = "G.J. Odekerken-Schroder and \{de Wulf\}, K. and K.E. Reynolds",

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