Relationship marketing effectiveness in retailing: a contingency approach

G.J. Odekerken-Schroder, K. de Wulf, K.E. Reynolds

Research output: Working paperProfessional

131 Downloads (Pure)
Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
DOIs
Publication statusPublished - 1 Jan 2000

Publication series

SeriesMETEOR Research Memorandum
Number036

Cite this

Odekerken-Schroder, G. J., de Wulf, K., & Reynolds, K. E. (2000). Relationship marketing effectiveness in retailing: a contingency approach. METEOR, Maastricht University School of Business and Economics. METEOR Research Memorandum, No. 036 https://doi.org/10.26481/umamet.2000036