Relationship marketing effectiveness in retailing: a contingency approach

G.J. Odekerken-Schroder, K. de Wulf, K.E. Reynolds

Research output: Working paper / Preprint › Working paper

257 Downloads (Pure)

Original language	English
Place of Publication	Maastricht
Publisher	METEOR, Maastricht University School of Business and Economics
DOIs	https://doi.org/10.26481/umamet.2000036
Publication status	Published - 1 Jan 2000

Series	METEOR Research Memorandum
Number	036

Access to Document

@techreport{32ccd0ed42a84592a6f32e0fd830a278,

title = "Relationship marketing effectiveness in retailing: a contingency approach",

author = "G.J. Odekerken-Schroder and {de Wulf}, K. and K.E. Reynolds",

year = "2000",

month = jan,

day = "1",

doi = "10.26481/umamet.2000036",

language = "English",

series = "METEOR Research Memorandum",

publisher = "METEOR, Maastricht University School of Business and Economics",

number = "036",

type = "WorkingPaper",

institution = "METEOR, Maastricht University School of Business and Economics",

}

TY - UNPB

T1 - Relationship marketing effectiveness in retailing: a contingency approach

AU - Odekerken-Schroder, G.J.

AU - de Wulf, K.

AU - Reynolds, K.E.

PY - 2000/1/1

Y1 - 2000/1/1

U2 - 10.26481/umamet.2000036

DO - 10.26481/umamet.2000036

M3 - Working paper

T3 - METEOR Research Memorandum

BT - Relationship marketing effectiveness in retailing: a contingency approach

PB - METEOR, Maastricht University School of Business and Economics

CY - Maastricht

ER -