Relationship marketing effectiveness in retailing: a contingency approach

G.J. Odekerken-Schroder, K. de Wulf, K.E. Reynolds

Research output: Working paper / PreprintWorking paper

148 Downloads (Pure)
Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
DOIs
Publication statusPublished - 1 Jan 2000

Publication series

SeriesMETEOR Research Memorandum
Number036

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