Reaction time measures of substance-related associations

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: This chapter provides an overview of indirect RT measures of implicit associations, including
the IAT, the EAST, and priming paradigms. Each indirect measure is described on a conceptual level
and is illustrated with recent findings from addiction research. For each measure, a critical evaluation
of its strengths and weaknesses is given including a discussion of its psychometric properties, the
relativity of measured associations, its suitability for assessing ambivalence, and alternative accounts
of effects found by nonassociative processes. Recent modifications, such as the Single Target IAT, the
GNAT, the Modified EAST and the Single Valence EAST that have been developed in response to some
of the limitations of the measures described here are also discussed.
Original languageEnglish
Title of host publicationHandbook of implicit cognition and addiction
EditorsReinout W. Wiers, Alan W. Stacy
Place of PublicationThousand Oaks
Number of pages14
ISBN (Electronic)9781412976237
ISBN (Print)1412909740, 9781412909747
Publication statusPublished - 1 Jan 2006


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