Abstract
: This chapter provides an overview of indirect RT measures of implicit associations, including
the IAT, the EAST, and priming paradigms. Each indirect measure is described on a conceptual level
and is illustrated with recent findings from addiction research. For each measure, a critical evaluation
of its strengths and weaknesses is given including a discussion of its psychometric properties, the
relativity of measured associations, its suitability for assessing ambivalence, and alternative accounts
of effects found by nonassociative processes. Recent modifications, such as the Single Target IAT, the
GNAT, the Modified EAST and the Single Valence EAST that have been developed in response to some
of the limitations of the measures described here are also discussed.
the IAT, the EAST, and priming paradigms. Each indirect measure is described on a conceptual level
and is illustrated with recent findings from addiction research. For each measure, a critical evaluation
of its strengths and weaknesses is given including a discussion of its psychometric properties, the
relativity of measured associations, its suitability for assessing ambivalence, and alternative accounts
of effects found by nonassociative processes. Recent modifications, such as the Single Target IAT, the
GNAT, the Modified EAST and the Single Valence EAST that have been developed in response to some
of the limitations of the measures described here are also discussed.
| Original language | English |
|---|---|
| Title of host publication | Handbook of implicit cognition and addiction |
| Editors | Reinout W. Wiers, Alan W. Stacy |
| Place of Publication | Thousand Oaks |
| Publisher | SAGE |
| Pages | 91-104 |
| Number of pages | 14 |
| ISBN (Electronic) | 9781412976237 |
| ISBN (Print) | 1412909740, 9781412909747 |
| DOIs | |
| Publication status | Published - 1 Jan 2006 |