Original language | German |
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Pages (from-to) | 3-4 |
Journal | Wirtschaftspsychologie |
Volume | 2008 |
Issue number | 4 |
Publication status | Published - 2008 |
Externally published | Yes |
Psychologie der Marke
Andrea Müller, Kai J. Jonas
Research output: Contribution to journal › Editorial › Academic › peer-review