Planning to frighten people? Think again!

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationWriting health communication: An evidence-based guide
EditorsC. Abraham, M. Kools
Place of PublicationLondon
PublisherSAGE
Pages117-133
ISBN (Print)9781847871855
Publication statusPublished - 1 Jan 2012

Cite this

Ruiter, R. A. C., & Kok, G. (2012). Planning to frighten people? Think again! In C. Abraham, & M. Kools (Eds.), Writing health communication: An evidence-based guide (pp. 117-133). SAGE.