Paving the way towards sufficiency in mobility: Promoting cycling through a bicycle subscription service

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Abstract

This chapter explores to what extent Swapfiets, a bicycle subscription provider, can promote sufficiency mobility practices among users. Through social practice theory, we trace mobility changes attributable to the subscription model and to determinants beyond the firm's reach: external factors and related practices. We conclude with business and policy recommendations.
Original languageEnglish
Title of host publicationSufficiency in Business
Subtitle of host publication The Transformative Potential of Business for Sustainability
EditorsMaike Gossen, Laura Niessen
PublisherTranscript Verlag
Pages239-256
Number of pages18
ISBN (Electronic)9783839469101
ISBN (Print)9783837669107
DOIs
Publication statusPublished - 1 May 2024

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