@techreport{26987e112a674454a7f76a78c62e5318,
title = "On the role of normative influences in commercial virtual communities",
author = "C. Wiertz and {de Ruyter}, J.C. and A.C.P. Streukens",
year = "2003",
month = jan,
day = "1",
doi = "10.26481/umamet.2003017",
language = "English",
series = "METEOR Research Memorandum",
publisher = "METEOR, Maastricht University School of Business and Economics",
number = "017",
type = "WorkingPaper",
institution = "METEOR, Maastricht University School of Business and Economics",
}