This paper introduces a technique to elicit voter preferences, by integrating multi-attribute compositional analyses (Macs) with a voting advice application (VAA). The technique requires users to make trade-offs between different positions on a single issue, and between different issues. MacVAAs more closely resemble the electoral decision-making process in elections in which more than two parties participate than classic VAAs. MacVAA’s also overcomes the assumption of issue orthogonality and assumption of rationality that classic VAA erroneously make. Results of a field application of the technique during the 2012 Dutch parliamentary elections in 2012 are presented. Advantages and disadvantages are discussed.
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