@inproceedings{77634ac9c2b842a9a62c74ddc201cc19,
title = "Moving the Brand Communicty Online: Assessing the Moderating Effect of Brand {"}Enthusiasm{"} on Value Formation",
author = "C. Wiertz and C. Mathwick and {de Ruyter}, J.C.",
note = "Proceedings of the 33rd EMAC Conference Emac Murcia ; conference; 2004-05-18; 2004-05-21 ; Conference date: 18-05-2004 Through 21-05-2004",
year = "2004",
month = jan,
day = "1",
language = "English",
pages = "127--128",
booktitle = "Proceedings of the 33rd EMAC Conference",
publisher = "EMAC",
}