Moving the Brand Communicty Online: Assessing the Moderating Effect of Brand "Enthusiasm" on Value Formation

C. Wiertz, C. Mathwick, J.C. de Ruyter

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the 33rd EMAC Conference
Place of Publication	Murcia
Publisher	EMAC
Pages	127-128
Publication status	Published - 1 Jan 2004
Event	conference; 2004-05-18; 2004-05-21 - Duration: 18 May 2004 → 21 May 2004

Conference	conference; 2004-05-18; 2004-05-21
Period	18/05/04 → 21/05/04

Cite this

@inproceedings{77634ac9c2b842a9a62c74ddc201cc19,

title = "Moving the Brand Communicty Online: Assessing the Moderating Effect of Brand {"}Enthusiasm{"} on Value Formation",

author = "C. Wiertz and C. Mathwick and \{de Ruyter\}, J.C.",

note = "Proceedings of the 33rd EMAC Conference Emac Murcia ; conference; 2004-05-18; 2004-05-21 ; Conference date: 18-05-2004 Through 21-05-2004",

year = "2004",

month = jan,

day = "1",

language = "English",

pages = "127--128",

booktitle = "Proceedings of the 33rd EMAC Conference",

publisher = "EMAC",

}

TY - GEN

T1 - Moving the Brand Communicty Online: Assessing the Moderating Effect of Brand "Enthusiasm" on Value Formation

AU - Wiertz, C.

AU - Mathwick, C.

AU - de Ruyter, J.C.

N1 - Proceedings of the 33rd EMAC Conference Emac Murcia

PY - 2004/1/1

Y1 - 2004/1/1

M3 - Conference article in proceeding

SP - 127

EP - 128

BT - Proceedings of the 33rd EMAC Conference

PB - EMAC

CY - Murcia

T2 - conference; 2004-05-18; 2004-05-21

Y2 - 18 May 2004 through 21 May 2004

ER -