Moving the Brand Communicty Online: Assessing the Moderating Effect of Brand "Enthusiasm" on Value Formation

C. Wiertz, C. Mathwick, J.C. de Ruyter

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 33rd EMAC Conference
Place of PublicationMurcia
PublisherEMAC
Pages127-128
Publication statusPublished - 1 Jan 2004
Eventconference; 2004-05-18; 2004-05-21 -
Duration: 18 May 200421 May 2004

Conference

Conferenceconference; 2004-05-18; 2004-05-21
Period18/05/0421/05/04

Cite this

Wiertz, C., Mathwick, C., & de Ruyter, J. C. (2004). Moving the Brand Communicty Online: Assessing the Moderating Effect of Brand "Enthusiasm" on Value Formation. In Proceedings of the 33rd EMAC Conference (pp. 127-128). EMAC.