More Bang for your Buck: The Eefects of Consumer Experience, Multiple Brand Association Types, and Brand Alliance Form on the Perceived Value of Education

J.F.J. Bleijerveld

Research output: ThesisDoctoral ThesisInternal

Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Maastricht University
Supervisors/Advisors
  • Lemmink, Johannes, Supervisor
  • Gremler, D., Supervisor, External person
  • Wetzels, Martin, Advisor
  • Mattsson, J., Advisor, External person
  • Segers, Mien, Advisor
Award date18 Dec 2009
Place of PublicationMaastricht
Publisher
Print ISBNs978-90-5278-901-9
Publication statusPublished - 1 Jan 2009

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