More Bang for your Buck: The Eefects of Consumer Experience, Multiple Brand Association Types, and Brand Alliance Form on the Perceived Value of Education

J.F.J. Bleijerveld

Research output: ThesisDoctoral ThesisInternal

Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Maastricht University
  • Lemmink, Jos, Supervisor
  • Gremler, D., Supervisor, External person
  • Wetzels, Martin, Co-Supervisor
  • Mattsson, J., Co-Supervisor, External person
  • Segers, Mien, Co-Supervisor
Award date18 Dec 2009
Place of PublicationMaastricht
Print ISBNs978-90-5278-901-9
Publication statusPublished - 1 Jan 2009

Cite this