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Moderated Trust - The Impact of Power Distance and Uncertainty Avoidance on the Consumer Trust Formation Process in E-Retailing

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

Original languageEnglish
Title of host publicationRSEEM 2003
EditorsU Lechner
Place of PublicationBremen
PublisherUniversity of Bremen
Pages1-22
Publication statusPublished - 1 Jan 2003
EventResearch Symposium on Emerging Electronic Markets -
Duration: 13 Sept 2003 → 15 Sept 2003

Symposium

SymposiumResearch Symposium on Emerging Electronic Markets
Period13/09/03 → 15/09/03

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