@inproceedings{b632ad50c9454f148f616eb3f209f5f9,
title = "Moderated Trust: The Impact of Power Distance and Uncertainty Avoidance on the Consumer Trust Formation Process in E-Retailing",
author = "H. Lundgren and R.M. Walczuch",
note = "Proceedings of the 12th Annual Cross-Cultural Meeting in Information Systems University of Illinois Chicago ; 12th Annual Cross-Cultural Meeting in Information Systems ; Conference date: 01-01-2004 Through 01-01-2004",
year = "2004",
month = jan,
day = "1",
language = "English",
pages = "1--27",
editor = "R Evaristo",
booktitle = "Proceedings of the 12th Annual Cross-Cultural Meeting in Information Systems",
publisher = "University of Illinois",
}