Moderated Trust: The Impact of Power Distance and Uncertainty Avoidance on the Consumer Trust Formation Process in E-Retailing

H. Lundgren, R.M. Walczuch

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 12th Annual Cross-Cultural Meeting in Information Systems
EditorsR Evaristo
Place of PublicationChicago
PublisherUniversity of Illinois
Pages1-27
Publication statusPublished - 1 Jan 2004
Event12th Annual Cross-Cultural Meeting in Information Systems -
Duration: 1 Jan 20041 Jan 2004

Conference

Conference12th Annual Cross-Cultural Meeting in Information Systems
Period1/01/041/01/04

Cite this