Moderated trust - the impact of power distance and uncertainty avoidance on the consumer trust formation process in e-retailing

R.M. Walczuch, H. Lundgren

Research output: Working paperProfessional

204 Downloads (Pure)
Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages31
DOIs
Publication statusPublished - 1 Jan 2003

Publication series

SeriesMETEOR Research Memorandum
Number054

Cite this

Walczuch, R. M., & Lundgren, H. (2003). Moderated trust - the impact of power distance and uncertainty avoidance on the consumer trust formation process in e-retailing. METEOR, Maastricht University School of Business and Economics. METEOR Research Memorandum, No. 054 https://doi.org/10.26481/umamet.2003054