Moderated trust - the impact of power distance and uncertainty avoidance on the consumer trust formation process in e-retailing

R.M. Walczuch, H. Lundgren

Research output: Working paperProfessional

238 Downloads (Pure)
Original languageEnglish
Place of PublicationMaastricht
PublisherMETEOR, Maastricht University School of Business and Economics
Number of pages31
DOIs
Publication statusPublished - 1 Jan 2003

Publication series

SeriesMETEOR Research Memorandum
Number054

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