@inproceedings{b015d7cc4921467089425086e7cfb61c,
title = "Moderated Trust - The Impact of Power Distance and Uncertainty Avoidance on the Consumer Trust Formation Process in E-Retailing",
author = "R.M. Walczuch and H. Lundgren",
note = "RSEEM 2003 University of Bremen Bremen ; Research Symposium on Emerging Electronic Markets ; Conference date: 13-09-2003 Through 15-09-2003",
year = "2003",
month = jan,
day = "1",
language = "English",
pages = "1--22",
editor = "U Lechner",
booktitle = "RSEEM 2003",
publisher = "University of Bremen",
}