Moderated Trust - The Impact of Power Distance and Uncertainty Avoidance on the Consumer Trust Formation Process in E-Retailing

R.M. Walczuch, H. Lundgren

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationRSEEM 2003
EditorsU Lechner
Place of PublicationBremen
PublisherUniversity of Bremen
Publication statusPublished - 1 Jan 2003
EventResearch Symposium on Emerging Electronic Markets -
Duration: 13 Sept 200315 Sept 2003


SymposiumResearch Symposium on Emerging Electronic Markets

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