Mission of the company, prosocial attitudes and job preferences: a discrete choice experiment

Arjan Non, Ingrid Rohde, Andries de Grip, Thomas Dohmen

Research output: Working paper / PreprintDiscussion paper


We conduct a discrete choice experiment to investigate how the mission of high-tech companies affects job attractiveness and contributes to self-selection of science and engineering graduates who differ in prosocial attitudes. We characterize mission by whether or not the company combines its profit motive with a mission on innovation or corporate social responsibility (CSR). Furthermore, we vary job design (e.g. autonomy) and contractible job attributes (e.g. job security). We find that companies with a mission on innovation or CSR are considered more attractive. Women and individuals who are more altruistic and less competitive feel particularly attracted to such companies.
Original languageEnglish
Place of PublicationBonn
Number of pages55
Publication statusPublished - 2021

Publication series

SeriesIZA Discussion Paper Series

JEL classifications

  • j81 - Labor Standards: Working Conditions
  • j82 - Labor Standards: Labor Force Composition
  • m52 - Personnel Economics: Compensation and Compensation Methods and Their Effects


  • mission of the company
  • sorting
  • discrete choice experiment
  • job characteristics
  • social preferences

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