Mission of the company, prosocial attitudes and job preferences: a discrete choice experiment

Arjan Non, Ingrid Rohde, Andries de Grip, Thomas Dohmen

Research output: Working paper / PreprintWorking paper

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We conduct a discrete choice experiment to investigate how the mission of high-tech companies affects job attractiveness and induces self-selection of science and engineering graduates with respect to their prosocial attitudes. We characterize mission by whether or not the company combines its profit motive with a mission on innovation or corporate social responsibility (CSR). Furthermore, we vary job design (e.g. autonomy) and contractible job attributes (e.g. job security). We find that companies with a mission on innovation or CSR are considered more attractive. Women and individuals who are more altruistic and less competitive feel particularly attracted to such companies.
Original languageEnglish
PublisherMaastricht University, Graduate School of Business and Economics
Number of pages37
Publication statusPublished - 11 Jul 2019

Publication series

SeriesGSBE Research Memoranda

JEL classifications

  • j81 - Labor Standards: Working Conditions
  • j82 - Labor Standards: Labor Force Composition
  • m52 - Personnel Economics: Compensation and Compensation Methods and Their Effects


  • mission of the company
  • sorting
  • discrete choice experiment
  • job characteristics
  • social preferences


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