Measuring Engagement with Charitable Events in Social Media Brand and user Posts

Jos Lemmink, Kilian Hensens, Benjamin Lucas, K. Heinonen

Research output: Contribution to conferenceAbstractAcademic

Original languageEnglish
Pages73-73
Publication statusPublished - 2017
EventThe 5th Naples Forum on Service - Sorento, Naples, Italy
Duration: 6 Jun 20179 Jun 2017

Conference

ConferenceThe 5th Naples Forum on Service
CountryItaly
CitySorento, Naples
Period6/06/179/06/17

Cite this

Lemmink, J., Hensens, K., Lucas, B., & Heinonen, K. (2017). Measuring Engagement with Charitable Events in Social Media Brand and user Posts. 73-73. Abstract from The 5th Naples Forum on Service, Sorento, Naples, Italy.