Me, Myself, and Future Generations: The Role of Affinity and Effectiveness in the Creation of Consumer Environmental Stewardship (CENS)

Niek Hensen*, Debbie I. Keeling, Ko de Ruyter, Martin Wetzels

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

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Original languageEnglish
Pages (from-to)389-406
JournalPsychology & Marketing
Issue number5
Publication statusPublished - May 2016

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