Abstract
Thisarticleuses thelensofcommoditytheoryand, inparticular, thescarcityeffect toconsiderways that consumerdesireisreflectedwithinauctioncatalogsforculturalobjects.TakingBrodieandManivet’s(2017:3) assertionthat“auctionsalesdonotofferaclearwindowontothebroaderantiquitiestrade”asamotivating initialhypothesis,Ifindthatauctioncatalogsdorepresentmarketingmaterialthatcanprovideatleastablurry windowontotheneeds,wants, anddesiresofconsumersactingwithinthemarket forarchaeologicaland heritageobjects.Consumermotivationatanauctionisnotoriouslydifficulttoassessexternallyandhaslong representedagapintheanalysisofpublicantiquitiessales.Failurestoeffectivelyregulatemarketconsumption mayrelatetoamisunderstandingofthepeoplewhoarebeingregulated.Usingmorethan50yearsofauction salesofPacificcultural itemsasacasestudy, Ipresentauctionnarrativeanalysisasamethodtoconsider consumerdesireandtherebyinformheritagepolicyandmarketinterventions.
| Original language | English |
|---|---|
| Pages (from-to) | 17-30 |
| Number of pages | 14 |
| Journal | Advances in Archaeological Practice |
| Volume | 13 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 1 Feb 2025 |
Keywords
- antiquities market
- auction catalogs
- commodity theory
- consumption
- desire
- Pacificcultures
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Dive into the research topics of 'Marketing, Narratives, and Consumer Desire within Auction Catalogs of Cultural Objects'. Together they form a unique fingerprint.Projects
- 1 Finished
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TRANSFORM: Trafficking Transformations: objects as agents in transnational criminal networks
Yates, D. (Primary Investigator), Hübshcle, A. (Co-Investigators), Mackenzie, S. (Co-Investigators), Berzina, D. (Co-Investigators), Heim, J. (Co-Investigators) & Peacock, E. (Co-Investigators)
1/01/20 → 1/07/25
Project: Research
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