Marketing knowledge and competencies in co-creation relationships

C.S. Noordhoff

Research output: ThesisDoctoral ThesisInternal

312 Downloads (Pure)
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Maastricht University
Supervisors/Advisors
  • Dellaert, Benedict, Supervisor
  • Kyriakopoulos, Kyriakos, Advisor
  • Pauwels, Piet, Advisor
  • de Ruyter, Ko, Board member
  • Duijsters, Geert, Board member
  • Moorman, Christine, Board member
Award date18 Jan 2008
Place of PublicationMaastricht
Publisher
Print ISBNs978-90-5278-681-0
Publication statusPublished - 1 Jan 2007

Cite this

Noordhoff, C. S. (2007). Marketing knowledge and competencies in co-creation relationships. Maastricht University Press.