Marketing Assets, Capabilities and Competitive Positioning

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceeding › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the 33rd EMAC Conference
Place of Publication	Murcia
Publisher	EMAC
Publication status	Published - 1 Jan 2004
Event	conference; 2004-05-18; 2004-05-21 - Duration: 18 May 2004 → 21 May 2004

Conference	conference; 2004-05-18; 2004-05-21
Period	18/05/04 → 21/05/04

Cite this

@inproceedings{fd986a76fa3048ce8ef8ab819c5c0ef5,

title = "Marketing Assets, Capabilities and Competitive Positioning",

author = "J.D.P. Kasper",

note = "Proceedings of the 33rd EMAC Conference Emac Murcia ; conference; 2004-05-18; 2004-05-21 ; Conference date: 18-05-2004 Through 21-05-2004",

year = "2004",

month = jan,

day = "1",

language = "English",

booktitle = "Proceedings of the 33rd EMAC Conference",

publisher = "EMAC",

}