M-Commerce Innovation: Challenging Speed and Knowledge

V. Blazevic, A. Lievens

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 31st Conference of The European Marketing Academy
Place of PublicationBraga, Portugal
PublisherPortugal
Pages38-38
Publication statusPublished - 1 Jan 2002
Eventconference; 2002-05-28; 2002-05-31 -
Duration: 28 May 200231 May 2002

Conference

Conferenceconference; 2002-05-28; 2002-05-31
Period28/05/0231/05/02

Cite this

Blazevic, V., & Lievens, A. (2002). M-Commerce Innovation: Challenging Speed and Knowledge. In Proceedings of the 31st Conference of The European Marketing Academy (pp. 38-38). Portugal.