@inproceedings{f8deac548c904d0985d2e2afb0c7e11b,
title = "M-Commerce Innovation: Challenging Speed and Knowledge",
author = "V. Blazevic and A. Lievens",
note = "Proceedings of the 31st Conference of The European Marketing Academy Portugal Braga, Portugal ; conference; 2002-05-28; 2002-05-31 ; Conference date: 28-05-2002 Through 31-05-2002",
year = "2002",
month = jan,
day = "1",
language = "English",
pages = "38--38",
booktitle = "Proceedings of the 31st Conference of The European Marketing Academy",
publisher = "Portugal",
}