Loyalty Monitor Onderzoek

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@inbook{24cf7ca835a64225a398fe0acf4c3b83,

title = "Loyalty Monitor Onderzoek",

author = "G.J. Odekerken-Schr{\"o}der and \{de Wulf\}, K. and \{van Oppen\}, C.A.M.L. and \{de Canniere\}, M.",

year = "2003",

month = jan,

day = "1",

language = "English",

pages = "419--420",

editor = "P Kotler",

booktitle = "Principes van Marketing",

publisher = "Pearson/Prentice Hall",

}