Original language | English |
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Title of host publication | Principes van Marketing |
Editors | P Kotler |
Place of Publication | Amsterdam |
Publisher | Pearson/Prentice Hall |
Pages | 419-420 |
Publication status | Published - 1 Jan 2003 |
Loyalty Monitor Onderzoek
G.J. Odekerken-Schröder, K. de Wulf, C.A.M.L. van Oppen, M. de Canniere
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic