Loyalty Monitor Onderzoek

G.J. Odekerken-Schröder, K. de Wulf, C.A.M.L. van Oppen, M. de Canniere

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationPrincipes van Marketing
EditorsP Kotler
Place of PublicationAmsterdam
PublisherPearson/Prentice Hall
Pages419-420
Publication statusPublished - 1 Jan 2003

Cite this

Odekerken-Schröder, G. J., de Wulf, K., van Oppen, C. A. M. L., & de Canniere, M. (2003). Loyalty Monitor Onderzoek. In P. Kotler (Ed.), Principes van Marketing (pp. 419-420). Pearson/Prentice Hall.