Looking forward to it! Exploring the role of temporal landmarks and anticipation for well-being in constrained extended service encounters

PurposeThe purpose of this research is to examine the role of anticipation as a source of well-being in extended service contexts involving constraints on one's agency (e.g. aged care). In these service contexts, consumers have limited ownership over their time usage and foci of anticipation, which affects their well-being.Design/methodology/approachSemi-structured interviews (n = 35) were conducted with members of the aged care ecosystem (residents, family and staff). Two separate aged care service models were investigated as they typically reflect different levels of agency/constraint: retirement villages and residential aged care facilities.FindingsResults indicate that the subjective passage of time is influenced by one's foci of anticipation. Having regular foci of anticipation both at a micro- and macro-level can generate well-being benefits for recipients. The importance of restabilization and building positive curves to counteract potential negative implications was identified.Originality/valueThis research is the first service study to investigate the concept of anticipation and subjective time perception as key components of one's well-being in extended service encounters. We propose a novel conceptual model that combines micro- and macro-level foci into an iterative package to mitigate the after-effects of anticipation. We also demonstrate how Sustainable Development Goal 3 (SDG3) (good health for well-being) can be addressed through service research.