Location-based marketing: Six evidence-based narratives on the future of hyper-targeting in cities

Research output: ThesisDoctoral ThesisInternal

136 Downloads (Pure)
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Maastricht University
Supervisors/Advisors
  • Lemmink, Jos, Supervisor
  • Lucas, Benjamin, Co-Supervisor, External person
Award date27 Feb 2023
Place of PublicationMaastricht
Publisher
Print ISBNs9789464692242
DOIs
Publication statusPublished - 2023

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