Leadership and Digital Transformation: Building Strategic Conversations

Stephanie Jones, J. van Hulst

Research output: Contribution to journalArticleAcademicpeer-review


What is the road map for a change leader transforming a business from traditional manufacturing into a digital company? Easier said than done. Here we provide contextual concerns and identify possible steps, using a framework which has proved to be successful in many businesses. It is widely agreed that there is a need to continually transform any business as costs are always under pressure, and one way to minimize these costs is to look for technological answers. There is always risk in the transformation, in making the most appropriate investments in leaders, machines, and tools. Next to the costs of these assets is the need to keep your customers buying from you-whilst their expectations are shifting. They expect substantially more value from what they purchase, and a flawless customer experience. This is the new challenge for strategic leadership, and it is unlikely to stop here.
Original languageEnglish
Pages (from-to)14-21
JournalThe Effective Executive
Issue number4
Publication statusPublished - 2020
Externally publishedYes

Cite this