Abstract
This article explores the use of landscape elements in letterheads from Limburg
between 1850 and 1960. Letterheads, initially intended as a business identifier,
evolved into a form of direct advertising, particularly for industries, hotels, and
shops. With advances in lithography, companies could afford intricate logos and
imagery on their correspondence, often showcasing their factories against stylized
backdrops. These visual elements, though often overlooked by historians, offer
valuable insights into the industrialization and the changing urban landscape
of Limburg. This article focuses on how lithography, photography, and abstract
representations were used to depict factories, transport infrastructure, and rural
surroundings. It highlights the artistic choices in portraying these landscapes to
emphasize progress, industrial productivity, and economic optimism.
between 1850 and 1960. Letterheads, initially intended as a business identifier,
evolved into a form of direct advertising, particularly for industries, hotels, and
shops. With advances in lithography, companies could afford intricate logos and
imagery on their correspondence, often showcasing their factories against stylized
backdrops. These visual elements, though often overlooked by historians, offer
valuable insights into the industrialization and the changing urban landscape
of Limburg. This article focuses on how lithography, photography, and abstract
representations were used to depict factories, transport infrastructure, and rural
surroundings. It highlights the artistic choices in portraying these landscapes to
emphasize progress, industrial productivity, and economic optimism.
| Original language | Dutch |
|---|---|
| Pages (from-to) | 72-99 |
| Journal | Studies over de Sociaal-Economische Geschiedenis van Limburg |
| Volume | 69 |
| Publication status | Published - 15 Dec 2024 |