Klaus F. Zimmermann Recommends "Identity Economics: How Our Identities Shape Our Work, Wages, and Well-Being" by George A. Akerlof and Rachel E. Kranton

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic


Economists explain individual behavior by market prices, total income, and preferences through a utility evaluation of alternative actions. A new research agenda adds an identity variable that depends on the individual’s actions, its assigned social categories, and the actions of others. Social norms related to expected behavior in social groups can influence individual behavior and choices. If monetary factors are constant, any choices in conflict with identity are avoided.
Original languageEnglish
Title of host publication21st Century Economics
Subtitle of host publicationEconomic Ideas you should read and remember
PublisherSpringer, Cham
ISBN (Electronic)978-3-030-17740-9
ISBN (Print)978-3-030-17739-3
Publication statusPublished - 2019

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