Klantenbinding via de Virtuele Community. Een Nieuw Marketingkanaal?

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@article{567d3d17357348e08935264df0bb17a9,

title = "Klantenbinding via de Virtuele Community. Een Nieuw Marketingkanaal?",

author = "C. Wiertz and \{de Ruyter\}, J.C. and A.C.P. Streukens",

year = "2002",

month = jan,

day = "1",

language = "English",

volume = "2",

pages = "26--28",

journal = "Telecommerce Magazine",

issn = "1569-1608",

publisher = "BBP Media BV",

number = "9",

}