It’s all about that post; opportunities and challenges of sharing information online

E. Aguirre Lopez

doi:10.26481/dis.20150626ea

It’s all about that post; opportunities and challenges of sharing information online

E. Aguirre Lopez

Marketing & Supply Chain Management

Research output: Thesis › Doctoral Thesis › Internal

1056 Downloads (Pure)

Abstract

Users spend a significant amount of time broadcasting their thoughts and experiences through social media. But we know little about how sharing information online affects the individuals who post information. In this dissertation, this research gap is confronted by studying positive and negative consequences of sharing information online. One of the findings is that the act of writing reviews may foster self-reflection and personal development, however in some circumstances it may also cause reviewers to behave impulsively. Sharing information may make users feel vulnerable particularly when this information is used by firms to provide personalized services without their consent.

Original language	English
Qualification	Doctor of Philosophy
Awarding Institution	Maastricht University
Supervisors/Advisors	de Ruyter, Ko, Supervisor Wetzels, Martin, Supervisor Grewal, D., Supervisor, External person Mahr, Dominik, Co-Supervisor
Award date	26 Jun 2015
Place of Publication	Maastricht
Publisher	Ipskamp drukkers
Print ISBNs	9789462596993
DOIs	https://doi.org/10.26481/dis.20150626ea
Publication status	Published - 2015

Keywords

social media
users

Access to Document

10.26481/dis.20150626ea

Full TextFinal published version, 2.2 MB
CoverFinal published version, 638 KB
AbstractFinal published version, 44.7 KB
PropositionsFinal published version, 35.2 KB
ValorisationFinal published version, 82.7 KB

Cite this

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